My 3 Marketing Strategies To Master in 2025
In the fast-paced world of 2025, marketing isn't just about who shouts the loudest but has changed to who can deliver the most value, relevance, and results.
In the fast-paced world of 2025, marketing isn't just about who shouts the loudest but has changed to who can deliver the most value, relevance, and results. I’ve learned that thriving in business doesn’t come simply from throwing money at ads or chasing trends—it comes from being clear, being intentional, and being able to adapt. Here are my three essential marketing strategies I’ve mastered to stay ahead of the competition, year after year, and drive long-term success.
1. Define Business Objectives and Align Marketing Goals
Before I spend a single dollar on marketing, I need to know where the business is headed. Many businesses fail because their marketing efforts aren’t aligned with their overarching objectives.
Start with Business Objectives: For me, it begins with defining what we want to achieve. Am I aiming to increase revenue, capture market share, launch a new product, or retain existing customers? I make sure these priorities are crystal clear.
In my current business our objective is 50,000 solar sales and to do that we must: recruit more sales reps, provide incredible training to those sales reps, incentivize those sales reps to sell more, and retain our sales reps for as long as possible.Set Marketing Objectives That Serve Business Goals: Marketing isn’t a standalone activity. For example, if my business objective is to increase revenue by 20%, my marketing objectives might include developing systems for generating 50% more qualified leads or finding value that I can add that increases customer lifetime value (CLV) by 10%.
Use SMART Goals: I ensure my marketing objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. This is super basic but it works.
Example: My goal for MF7 is to launch a new product in Q3, so my marketing objective has become generating 5,000 email sign-ups for our entry campaign by June 31st.
Action Step: I hold a strategy session to align marketing goals with business priorities and break them into quarterly milestones to stay focused and accountable.
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